The Greatest Motivator for Successful Investors and Business Leaders Skip to Main Content
The Greatest Motivator for the Successful Investor and Business Leader

The greatest motivator for the successful investor and business leader: Gratitude

At Keyrenter Property Management we manage rentals for people. We become the landlord so they don’t have to put up with tenants, toilets, and troubles. Today I want to talk about gratitude. I want to share with you what I have learned to be my greatest motivator. It’s also something I have learned to be the greatest motivator for many of my mentors.

I don’t pretend this to be the only source of motivation, but I would say it is foundational to all the others. And without it, motivation and inspiration will be short-lived. We may experience spurts of drive, but the long sustained motivation, in times of trial, challenge, difficulty, “the sucks” of life, can be found in this one principle and motivator… is gratitude. 

I love this quote from Gary Vaynerchuk: “When people ask me about motivation, 80% of the time I attribute it to gratitude. If you want real fuel to win, be grateful. Gratitude is what has gotten me through my toughest moments in business. Whenever I have lost a deal to a competitor, or an incredible employee, or millions of dollars in revenue, I default to gratitude. My perspective on both, the health and wellness of my family, and where I came from, allows me to handle anything and everything. My gratitude allows me to step away from any issues. It reminds me of all the great things I’ve been given. It’s impossible not to stay motivated or get too down when you’re feeling grateful.”

Reflections on Gratitude

I have had a lot of time to reflect on this past month. On June 23rd, my business partner of nearly 15 years, Aaron Marshall, passed away after an 18 month battle with cancer. Like in business, he gave it his all. His loss to his wife and kids, myself, our teams, many friends and family, is immeasurable and sometimes unbearable. But through it all, I feel even more motivated, inspired, and driven. I am so grateful for the time he and I had together the memories I have, and the lessons I learned from him. 

I’m also so very grateful for the life I have, the perspective I have, my relationships, my wife Jessica and our kids, my parents and siblings, my team, and the amazing people who make Keyrenter such a great company. Our amazing clients, this real estate community, Aaron’s wife Andrea who shows me and all of us amazing strength and perspective, this great country, our amazing state we live in, and so many things we take for granted. Sometimes we overlook things like running water, electricity, internet, food in unbelievable abundance and convenience, good health, opportunities at every turn, and the challenges I have the privilege to work through and learn from. 

And I’m sure for you the list can go on and on and on. My gratitude is what motivates me. I am driven every single day simply because I know that I am blessed and I get to work diligently to achieve so much. It’s my fuel.

What is the ultimate achievement?

Well, success in life cannot be measured by the balance of a bank account, but the wealth created through life, love, relationships, and experiences. Ultimately though, it’s happiness and fulfillment. And the process of growing, learning, failing, and succeeding in business, family, relationships, and life, is what brings me joy. For me, it’s not so much about having a goal or destination, it’s the process and the journey. 

You see, happiness is not the reward for achievement. If that were so, we would not have so many miserable celebrities and millionaires. No, happiness is the product of intentional recognition and progression. Recognition of how blessed we are, of God, of gratitude, love, people, and relationships. And progression towards personal growth, development, health, love, and fulfillment through small intentional daily decisions. 

So as Gary V said, if you want real fuel to win, be grateful! A life weak in gratitude is a weak life indeed. 

So what fuels your drive? I’d love to hear your thoughts in the comments on what you do to get through your challenges and to stay motivated.

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